Leicester Riders success on the court last season has led to them signing up a new Official Travel Partner and Key Partnership Sponsor for the Club, in Woods Coaches.
Following the Riders most successful season in their 46 years history winning the BBL League, Cup and Playoffs they are continuing to drive forward.
Kevin Brown, Managing Director and Owner of Woods Coaches, Leicester’s longest established Coach Operator, said:
“There’s no doubt that basketball in the UK is growing fast and this is a great opportunity for a local business to work with another winning team.”
“As a fan of basketball, it’s a great honour to work with the BBL Champions, Leicester Riders. Their work within the Leicester community is outstanding and their culture is very much in-keeping with ours. There’s no doubt that basketball in the UK is growing fast and this is a great opportunity for a local business to work with another winning team.”
Riders General Manager Russell Levenston added:
“This is great news for the Club and for our team, who will be travelling in the highest luxury to all their future games. We are also increasing the opportunity for fans to attend our away games and looking after the thousands of young people that we work with in the community. Wood Coaches have been supporting us last season in many increasing ways, and now this major partnership is the natural progression of that relationship.”