Leicester Riders and Pukaar News have reached agreement to extend their partnership, after Riders successful treble winning season, having secured their first ever League title, and the BBL Cup and Playoffs.

Pukaar News is a leading independent news agency providing news and PR solutions to a wide variety of partners and platforms in the East Midlands, and has worked closely with the Riders over the last two seasons on co-promotions and media opportunities.

“Riders were outstanding champions last season, and we are delighted to extend our relationship with them.”

Pukaar News Managing Director Romail Gulzar said, “Riders were outstanding champions last season, and we are delighted to extend our relationship with them. They did Leicester and the East Midlands proud last season with their tremendous results on the court, but as a community agency, we are particularly keen to promote the Rider’s extensive work in the education sector, and addressing the wider social and deprivation challenges of our city and county. There the Riders work is truly outstanding, and we are very pleased to bring that work to the attention of the wider community, and particularly our many customers in the Asian community.”

Riders Managing Director Russell Levenston was equally pleased to continuing the relationship, “It seems wherever we went on our epic journey last season, Pukaar News were there, recording our achievements and promoting our brand. Both our organizations have a very keen focus on the community, so I believe this partnership can go from strength to strength.”