Leicester Riders are proud to reveal a brand new club crest that represents the Riders’ history, the fans, the game, the community and the future.
The modern design has been specially crafted to balance both the club’s history and its ambitions to move forward. This is depicted by a strong forward running horse and the introduction of the date the club was founded back in 1967, subsequently lending the Riders the title as the longest running team in the British Basketball League.
The Riders are instantly identified by their signature colour red, which plays a vital role in the new design, which is both clean and dynamic.
There will be the opportunity to purchase official merchandise with the club’s rebranded crest once the new website is launched this July.
Managing Director Russell Levenston commented:
“Following our most successful season to date, we’re extremely excited about the new logo and brand for the Club. We have worked very closely with 5or6 who have done some fantastic work that we hope will make our fans proud.”