Leicester Riders plan on having another extremely successful 2013/14 season.
Through the mission statement, Riders plan on using the power of celebrity and the impact of their brand to inspire and motivate people of all ages. Be it through the community efforts that are educationally based, or in game and special events. They want the fantastic family fun of Riders basketball to be an experience that lasts a lifetime.
After having a treble-winning 2012/13 season, the Riders are looking forward to expanding and outshining their already sparkling, trophy cabinet. With the confidence pouring through from last season, the Riders are in full force, ready to take on the league.
Being one of the oldest professional clubs in England, Leicester Riders stand on a strong base that supports all of their triumphs. With the development of the new logo and brand, giving a new face to the club, Leicester Riders are growing and maturing as an exceptional club in the British Basketball League.
The Leicester fans and community are what help make the club a huge success. Through their help with fundraising and support, the Riders are able to excel knowing that they have a family-like fan base rooting for them every season.